Who Knew?

Fun Fact to pull out when dinner convo lags: Minneapolis is the 3rd most literate city in the nation. (D.C. is #1, not that it seems to be doing the rest of us any good. Seattle is #2; all that caffeine keeping the synapses firing?) The Twin Cities are # 2 in the number of colleges per capita, second only to Boston (shout-out to my homies) and has more museums than every city except Chicago and Washington, D.C. Surprisingly, New York, home of my 2013 Masters alma mater, Columbia, isn’t even on the top 20 list.

Article Origin: Minneapolis: The Midwestern City That’s a Marketing Overachiever

Advertising Apptitude

Enlightening findings on advertising on free phone and music streaming apps and online banner ads from lab42. The highest click rate motivator surprised me a bit. I would have guessed “Relevant to My Activities” given the media and audiences, but the fact that it was “Trusted Brand” confirms what I’ve said all along. It’s all about the brand. In that, marketing hasn’t changed, even if the delivery channels have.

Archive: July 17, 2012

Who Knew?

Advertising Apptitude