Hang on there a minute, little company.

The headline for this recent article in AdAge “Living Proof That Small Brands Can Make the Big Time” bit.ly/1WaP8ul makes it sound like this tiny company made it big on all its little own. But let’s be real, any little cosmetic company that has Jennifer Aniston as its spokesperson is going to take off like a rocket ship. This was an enormous investment for the company, and while the equity stake may be unusual, it is most certainly projected to be richly rewarding for Aniston. So while I say, good for Living Proof, it’s not like they “made it in the big time” on a dime.