Margaret Wilesmith has announced that the agency has been retained to brand Path Achieve Glendale, an agency serving the homeless community in the third largest city in Los Angeles County, California.
Founded in 1996, the mission of Path Achieve Glendale is to end homelessness in the Greater Glendale Area, one person, one family at a time by providing housing and support services that lead to greater self-sufficiency.
The agency’s assignment is to develop and execute a comprehensive branding strategy, including a complete re-brand of the community service agency, name development and brand design.
The agency firm has developed successful branding and marketing campaigns for over 40 non-profits including the American Orchid Society, Palm Beach County Cultural Council, and MorseLife, a major provider of senior services in Florida.
The branding and re-branding process for nonprofit organizations has been a primary focus for the agency, said Wilesmith, the author of The Importance of Branding for Non-Profits, featured in the PR News Guide.
Comments are closed.